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Going Mobile

Smartphones are rapidly increasing in their penetration and usage. NZ lags other developed countries currently as illustrated below, but this gap is forecast to close.

Mobile stats

You should be thinking about a mobile website if;

  1. You have information that your clients need to access in the field on your site
  2. Key content relevant for field access is hard to find in your website
  3. Page loading is slow due to images and deep content
  4. Your want to make it easier for your customers to order online

4% of retail sales in the year to Nov 2011 were transacted online. This is forecast to grow significantly. Ensuring that your customer's digital experience with your business sets you apart from your competition is becoming an increasingly important marketing objective.

Talk to us if you want like help in clarifying your digital opportunities and strategy to keep you ahead of the game and not having to play catch-up.

27/04/12
Sourced by Hot Mustard